As a Managing Director, I’m responsible for overseeing the growth and operations of the UK business. We have a number of clients that exist in the UK market and it’s my responsibility to ensure they have a quality engagement with our teams, while at the same time, advocating for other potential clients to work with our various digital experts.
I’ve gradually worked into this role over the last decade. Originally, I was primarily responsible for project delivery within the UK market. This morphed into overseeing operations, such as managing vendors and suppliers as well as our necessary workforce. These invaluable experiences led to me working as the Managing Director where all roads lead to me for healthy management of the European business.
I’m grateful for a lot of things I’ve learned at Icreon, but the thing that I’ve cherished most is learning the importance of strategic vision. Overtime, I’ve learned that time-zones, geographies, languages and even cultural differences can be overcome if there is broad alignment on vision.
“...but the thing that I’ve cherished most is learning the importance of strategic vision."
Meet Parveen
The Cricket-coaching Managing Director