Uncover how Slumberland Furniture, with 125 locations and over 55 years of retail excellence, transformed their digital presence, crafting a seamless, integrated experience across online and in-store customer journeys.
In this video, Douglas Holmgren, VP of IT and Ecommerce at Slumberland, highlights the growing importance of integrating online and in-store experiences. He discusses the strategic overhaul needed to compete with major industry players like Wayfair and Amazon.
Slumberland Furniture faced significant hurdles with their previous digital partner, encountering delays and subpar deliverables. The transition to the Salesforce Commerce Cloud platform amplified the need for a dependable development partner to guarantee stability and continuous improvements to their online presence. Their primary objectives included increasing conversion rates, enhancing customer experience, and maintaining seamless integration between their online and physical stores.
Douglas Holmgren, VP of IT and Ecommerce at Slumberland, acknowledges the industry's transformation over the years. With extensive experience from big brands like Target, T-Mobile, Pepsi, Heiser, and Busch, he understood the need for a strategic overhaul to compete with national heavyweights like Ashley Furniture and online giants such as Wayfair and Amazon. Customers were increasingly initiating their shopping journeys online, necessitating a seamless integration of in-store and online experiences.
The challenge was unmistakable: maintaining relevance and competitiveness in a constantly evolving marketplace. The necessity to enhance their digital presence became more apparent as the competition intensified. By focusing on an improved digital strategy, Slumberland aimed to offer a cohesive and satisfying customer experience, ensuring they stayed ahead in the game.
“Our website is a gateway to our stores, and Icreon has been instrumental in optimizing that journey for our customers.”
“The Icreon team went beyond simply fulfilling requests; they aren’t just order takers, they’re our digital velocity partners who brought proactive and thoughtful ideas to the table, significantly improving the website and overall digital strategy."
Slumberland teamed up with Icreon to address their digital challenges and take their ecommerce capabilities one step further. Their commitment to quality and speed ensured that enhancements and optimizations were swiftly executed while maintaining the stability of the Salesforce Commerce Cloud platform.
“Their communication has been excellent. Running in two-week agile sprints has allowed us to implement changes quickly, made us live on the site in record time." - Douglas Holmgren, VP of IT and Ecommerce at Slumberland
By optimizing the site for conversions and ensuring a seamless shopping experience, Icreon made products easily discoverable and facilitated the integration of online and physical store experiences. This strategic approach underscored the value of partnering with a knowledgeable and proactive specialist, ultimately driving business growth and enhancing Slumberland's competitive edge in the marketplace.
"Migrating to the Salesforce Commerce Cloud platform, we needed a reliable development partner. Icreon has kept our platform stable, made crucial enhancements, and increased conversion rates, ensuring customers find the products they need and directing them to stores if they prefer.” – Douglas Holmgren, VP - IT and Commerce at Slumberland Furniture
Icreon developed and executed a comprehensive digital strategy tailored to Slumberland Furniture's needs. This involved creating a roadmap that guided the entire digital transformation process, ensuring all necessary optimizations were addressed timely and effectively.
Transforming the customer experience was central to Icreon's approach for Slumberland. The Icreon team focused on enhancing the user interface (UI) and user experience (UX) of Slumberland's digital platforms. By making online shopping more intuitive and engaging, they ensured a seamless and satisfying customer journey.
Icreon seamlessly migrated Slumberland to the Salesforce Commerce Cloud platform, ensuring stability and continuous enhancements. Their expertise in optimizing eCommerce functionalities led to increased conversion rates and a more integrated online and in-store experience.
Slumberland has achieved enhanced website functionality, creating a smoother customer journey from online browsing to in-store purchases, which significantly boosted conversion rates. The strong communication and responsiveness of the Icreon team ensured that all issues were promptly addressed, leading to a more efficient development process. Icreon’s proactive approach and innovative solutions supported Slumberland’s strategic growth, helping them stay competitive in a challenging market.
"With Icreon, it’s about speed and collaboration—listening to our ideas, offering solutions, and delivering impressive results, making them a partner we highly recommend."
— Douglas Holmgren, VP of IT and Ecommerce at Slumberland
