Look into a leading professional services provider digital transformation, revealing how they upgraded their digital experience, enhancing performance for better client access.
CohnReznick LLP is a professional services provider and one of the leading advisory, assurance, and tax firms in the United States. Since they provide services to companies of all sizes and sectors, they faced significant challenges in delivering a personalized online client experience. Their website suffered from inadequate SEO, outdated information architecture, and reliance on legacy technology. These issues hindered their current operations, digital customer experience improvement, and future digital transformation efforts.
Discover how Icreon partnered with CohnReznick to overcome these hurdles, transforming their digital presence through a system upgrade and seamless content migration.
CohnReznick, a leading accounting firm, found their path to digital transformation hindered by a website burdened with legacy limitations. This outdated platform presented several challenges that compromised their online presence and user experience:
Subpar User Experience (UX): The website's traditional platform offered a clunky and confusing experience for visitors. Navigation was difficult, making it hard for users to find the information they needed. This led to frustration and disengagement, potentially driving valuable clients away.
Inefficient Content Management: The website relied on a non-modular content approach, making it cumbersome and time-consuming to create and update content. This limited CohnReznick's ability to keep their website fresh and informative for clients.
Limited SEO Capabilities: The website's outdated technology lacked the features and functionality needed for optimal Search Engine Optimization (SEO). This impacted CohnReznick's online visibility, potentially hindering their ability to attract new clients through organic search.
Reliance on Legacy Technology: The website was built on an older version of Sitecore, a content management system (CMS). This reliance on legacy technology prevented CohnReznick from taking advantage of modern features and functionalities that could enhance their online presence.
Future Growth Impediment: The limitations of the existing platform posed a significant threat to CohnReznick's future digital transformation goals. The outdated technology would have been difficult to adapt to evolving industry standards and future strategic initiatives.
These challenges combined to create a significant roadblock for CohnReznick's digital transformation journey. Their website, a vital touchpoint for clients and potential leads, had disconnected customer journeys and hindered their ability to effectively communicate their expertise and services.
Recognizing the need for a comprehensive overhaul, they partnered with Icreon to revamp their digital presence, enhance performance, and ensure a seamless client experience.
Drawing on extensive CX transformation expertise, Icreon was selected to spearhead the reimagining of CohnReznick's digital experience through a comprehensive website redesign and upgrade.
A pivotal milestone in this endeavor was the swift CMS platform upgrade, accomplished within an impressive three-week timeframe. This strategic move enabled CohnReznick to harness the latest features, significantly enhancing site performance and fortifying security measures, laying a robust foundation for future digital enhancements.
Underpinning the journey towards digital transformation was Icreon's meticulous consulting approach. They provided invaluable guidance and strategic planning, crafting a detailed process roadmap that ensured transparency and structured execution from inception through to launch.
At the core of this transformation lay the complete redesign of the website, meticulously crafted to elevate user experience standards. By integrating modern design principles, enhancing user interface elements, and optimizing SEO functionality, Icreon successfully revitalized CohnReznick's online presence, setting new benchmarks for engaging and intuitive web experiences.
Through digital strategy and consulting expertise, Icreon crafted a detailed process roadmap for CohnReznick, ensuring a transparent and structured journey from outdated systems to a futureready digital ecosystem, thereby enhancing operational efficiency and setting a new benchmark for digital excellence in the industry.
For CohnReznick, Icreon adopted a phased application modernization strategy. The Icreon team analyzed the website’s homepage to identify the disconnect in the customer experiences like elements position, navigation, etc., followed by a complete homepage redesign for better UX plus search engine optimization to enhance the website’s visibility. Altogether, this approach helped CohnReznick to redefine and rearchitect their business operations for tomorrow.
Icreon transformed CohnReznick's digital landscape by executing a strategic upgrade to Sitecore version 10.3, which not only improved site performance and security but also set a robust foundation for future enhancements. The team started by evaluating the content needed to be migrated and then followed a phased migration to not compromise on the data.
By upgrading to the latest Sitecore Version 10.3 within just three weeks, Icreon not only modernized the firm's digital infrastructure but also enhanced their performance, security, and SEO capabilities, setting a new benchmark for a seamless online client experience. This transformation improved navigation, content management efficiency, and the flexibility to adapt to future digital trends.
The transformation of CohnReznick's digital platform was met with tremendous success and appreciation from both the internal team and their clients. In addition to improving the user experience, the transformation produced remarkable results. With the new design and improved site architecture, users are now able to engage deeper and navigate the site more intuitively. In addition to reducing backend costs for CohnReznick, the backend efficiencies introduced have streamlined content management processes, allowing them to have unprecedented content control and flexibility.
With the redesign and ease of use, CohnReznick's online presence has been given new life, underlining the project's considerable business impact. With Icreon's comprehensive support and training, the team has not only developed their skills in managing the site, particularly with Sitecore's intricate features, but has also gained confidence in managing the site.
The successful modernization and migration within three weeks significantly enhanced CohnReznick's operational efficiency and digital capabilities, improving website performance and streamlining content management for greater agility.
