Customer Diagnostics
Understanding customers from the inside out – then capturing customer sentiment, implicit and explicit desires and opportunities to delight them through direct feedback and data analysis.
TRUSTED BY INDUSTRY LEADERS
Digital Personalization Services
In today’s business environment, the customer is the key player in our strategic game.
Future-proof your CX with top-tier personalization solutions backed by behavior-based insights, intuitive interface, and AI-driven automation. We are an ideation-to-growth acceleration partner for your personalization journey that demands speed and agility. Our CX experts use personalization tools and techniques to drive more revenue and boost customer lifetime value.
Digital Personalization Services
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Customer Persona Development & Segmentation
While understanding the customer is the first step, contextualizing them as an actionable segment is crucial for gathering insights and building experiences.
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Customer Experience Audit
We perform CX audit by documenting the customer lifecycle, identifying customer touchpoints across the lifecycle, assessing the impact of each touchpoint on CX, and cross-referencing the satisfaction ratings to keep the momentum going.
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Content Personalization
Tweak every element of your content and personalize it to curate onsite experiences. With our solution, you can automatically attune messaging, layouts, visuals, and much more to deliver relevant content based on audience interests and motivations.
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Persona Development
While understanding the customer is the first step, contextualizing them as an actionable segment is crucial for gathering insights and building experiences. -
Sitecore Personalization
Our team leverages Sitecore's powerful personalization capabilities to create 1:1 contextual experience to drive engagement and meaningful actions across every customer touchpoint. With Sitecore’s Experience Platform, we help brands place the right content in front of the right audience at the right time.
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Omnichannel Connectivity
Connecting marketing channels and understanding the path of your target audience will drive consistent experiences that speak directly to each customer on any channel. Our personalization experts will help you boost conversions and retention by crafting the best omnichannel strategies aligned with your business objectives. -
Customer Data Platform
Unify all customer data at one place and make the data available across all systems in your tech stack with the power of customer data platforms. Our CDP experts help businesses scale personalization efforts and stay relevant with next best action plan, leading to the next best experience for your customers.
WHAT OUR CLIENTS THINK ABOUT US
Trusted by the world's leading brands
“I’d say two things stood out about Icreon. First, they had an incredible strategic approach to problems. Second, they effectively used analytics to dial the performance of our campaigns.”- Greg Bouris, VP Marketing, General Tools
Featured Success Story: American Geophysical Union
Empowering the Personalization for a 100-year-Old Organization
The American Geophysical Union (AGU) is a not-for-profit organization consisting of a community of experts worldwide in Earth and space sciences. AGU's goal was to deliver the right information access to the right people at the right time. And they wanted to reposition themselves to be an industry leader.
Icreon helped them to tap into the true potential of digital. To accomplish this, AGU embarked on a dynamic personalization journey with Icreon. This provided them with robust flexibility to be one of the top-tier organizations and achieve their major goal.
Show FAQs
FAQs Around Personalization Solutions
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What does it mean to personalize the online experience?
Understand personalizing an online experience with an example. If you subscribe to newsletters from companies whose products you like, they may send you more personalized emails with offers related to the ones you bought in the past. This type of personalization is called personalized marketing. It is a subset of personalization that involves using an email address, phone number, name, or other unique identifiers to deliver messages based on what marketers have learned about you from your online activity.
Personalization can take many forms, including:
Targeted Advertising
An ad for a product that matches your interests appears when you visit a website.
Recommendation engines
Online retailers will often recommend products based on what other people with similar browsing histories have also purchased.
Personalized search results
When you search for something on Google or Bing (for example), the results will include sites that are relevant to you based on your previous searches and browsing history. -
How is personalized content useful for increasing engagement?
Personalized content helps you engage with consumers on a more intimate level. It also allows you to increase customer loyalty and improve customer retention rates.
Creating tailored content for your target audience makes them feel like they're the center of attention. It will make them more likely to engage with your brand and share their experience with others.
In addition, personalized content can help you build trust and credibility with your audience. It shows that you care about their needs and wants, which makes them more likely to buy from you when they're ready. -
What is the most efficient way to produce personalized content?
There are many ways that companies can use AI to create more personalized content. One way is by using machine learning algorithms to analyze data about people's preferences and interests. This helps companies get a better idea of what people want so that they can create content tailored to each user.
Another way that companies can use AI is by creating an algorithm that analyzes customer feedback on social media sites like Facebook and Twitter. It allows businesses to understand what their customers think about their products and improve them accordingly.
The best way for businesses to create personalized content is by using humans and machines as one team. Human editors will always be needed because they have the ability to create engaging stories and produce unique content for each viewer when necessary. -
How is personalization related to the omnichannel approach?
As a customer, you expect a personalized experience. You want to be greeted by name and receive relevant product recommendations, among other things. This is why personalization is essential to the omnichannel approach. It's one of the most important tools for creating a seamless customer journey across multiple channels and devices.
Personalization enables brands to deliver a personalized experience relevant to each customer. It means brands can now respond to customers' needs at the right time and place — whether through email, social media, or in-store promotions — and deliver content that resonates with them on a deeper level. -
How is personalization different from segmentation?
Personalization is the practice of tailoring digital experiences based on a user's unique preferences, characteristics, and behaviors. This can be done through content personalization, which alters how content is presented to an individual. It can also be done through behavioral personalization, which allows companies to deliver different experiences based on what they know about the individual.
Segmentation is the process of dividing a market into segments based on common characteristics such as age, gender, or location. Segments are then identified according to their needs and wants.
Segmentation is about understanding your audience’s demographics (age, gender) and psychographics (personality traits). It's about understanding what makes them tick. The goal here is to understand their needs so well that you can create a product or service that meets those needs perfectly.