Optimizely Implementation & Optimization

Unlock the full potential of Optimizely with the advanced multivariate testing tools, personalization, and AI-driven content management.

Optimizely

Icreon at a Glance

25Years of Growth

500+Experts

9Offices

Awards

Expert Optimizely DXP Partner Accelerating Digital Velocity Forward

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Optimizely empowers brands to deliver AI-driven, personalized experiences at scale. As your digital velocity partner, Icreon helps you unify content, commerce, and marketing within Optimizely’s intelligent Digital Experience Platform (DXP). By leveraging AI, machine learning, and real-time insights, we enable businesses to craft impactful customer journeys, boost engagement, and maximize ROI.

With deep expertise in AI-driven experimentation, outcomes-based marketing, and intelligent commerce, we help brands move at the right speed. Our approach ensures a seamless time-to-market, allowing marketers to launch, test, and refine experiences with agility. By fusing strategy with technology, Icreon optimizes your Optimizely investment—delivering scalable, high-performing experiences that drive engagement, loyalty, and revenue.

Our Optimizely Services

Optimizely Migration+

Seamlessly migrate from WordPress, Drupal, Magento, or Kentico to Optimizely with expert guidance, ensuring efficient content transition, agile execution, and optimized digital experiences.

Optimizely Audit and Consulting+

Our Optimizely consultants comprehensively assess your existing implementation- uncovering gaps, enhancing performance, and offering strategic recommendations for future growth.

CX Strategy and Experience Design+

We create highly customized solutions with effective workflows to create experiences that meet the needs of your customer -- from every touchpoint across every medium.

Optimizely Commerce Cloud Implementation+

We implement Optimizely Commerce Cloud to optimize ecommerce, personalization, A/B testing, and automation—enhancing customer engagement and driving higher conversions.

Analytics and Insights+

Leverage Optimizely’s Intelligence Cloud with us to enhance personalization, optimize marketing, ecommerce, and content strategies, and drive data-driven decisions for maximum DXP impact.

"“Icreon is a lifesaver. They went above and beyond. They’re everything I could want in a great partner. They’re not just a tech vendor; they’re an advisor and strategist. For me, it has felt like they were part of our team."

Sabine Feldman
President at KTP Advisors

Related Insights

Icreon Honored with Multiple Sitecore® MVP Awards

Icreon’s Steven Lamendorf, Ketan Sethi, and Lisa Saltsman have been named Sitecore Most Valuable Professionals for 2025.

Icreon Welcomes John Wanek, former Valtech SVP of Growth

Icreon ignites transformation by adding John Wanek, a technology industry services leader with proven expertise in trailblazing growth.

Icreon Welcomes J Schwan to its Board of Directors

Icreon appoints J Schwan, a respected digital technology entrepreneur and industry veteran to its Board of Directors, amid year of transformative expansion.

Frequently Asked Questions

How can an Optimizely Technology Partner enhance my digital experience?+

At Icreon, we leverage Optimizely’s powerful DXP capabilities to enhance user experiences through AI-driven personalization, A/B testing, and content optimization. Our experts tailor solutions to improve engagement, streamline customer journeys, and maximize conversions, ensuring your digital presence is data-driven, scalable, and aligned with business goals.

Can an Optimizely Technology Partner help with platform customization?+

Yes! At Icreon, we specialize in customizing Optimizely solutions to fit your unique business needs. From developing custom modules and workflows to optimizing UI/UX and integrating third-party tools, we ensure your platform is flexible, scalable, and designed to deliver seamless digital experiences tailored to your audience.

What integrations does Optimizely support?+

Optimizely supports integrations with various tools, including CRMs, ERPs, analytics platforms, marketing automation tools, and eCommerce systems. At Icreon, we seamlessly integrate Optimizely with platforms like Salesforce, Microsoft Dynamics, HubSpot, and more to enhance functionality, streamline operations, and create a unified digital ecosystem.

Can Optimizely be integrated with third-party tools like CRM and ERP systems?+

Absolutely! At Icreon, we specialize in integrating Optimizely with leading CRM and ERP systems, including Salesforce, SAP, and Microsoft Dynamics. These integrations enable businesses to unify customer data, automate workflows, and optimize digital experiences for increased efficiency, personalization, and operational agility.

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