Propel your brand into the future by moving to an interconnected, data-driven ecosystem that enhances efficiency, responsiveness, and engagement.

Manufacturing

Manufacturing statement banner- yellow car in a manufacturing facility

The State of the Manufacturing & Distributer Industry

State of the Industry Image- showing manufacturing process

Manufacturers are experiencing transformative trends that require strategic advancement. This demands nimble maneuvering. Stakeholders are increasingly requesting eco-friendly operations and products, compelling companies to evaluate their supply chains meticulously, adopt renewable energy sources, and minimize waste. Aligning corporate strategies with environmental stewardship is essential.

Industrial automation and advanced robotics are reshaping operational models. AI and the Internet of Things facilitate predictive maintenance, optimize production processes, and enhance product quality, ultimately reducing costs and boosting profitability. It’s time to seize new opportunities for growth and resilience in an ever-changing landscape.

"B2B buyers purchase based on strict requirements. There’s no margin for error. Manufacturers must deliver the right product, fulfill orders within the required timeframe, and provide user-friendly tools."
Austin Lowry
Austin LowrySVP Enterprise Solutions
Transformation Imperatives

Manufacturing goals driving 2025 (and beyond)

Proving Quantifiable ROI of Marketing Strategies

Use tools like multi-touch attribution and customer journey analytics to link marketing activities directly to sales and revenue outcomes.

Establishing Yourself as a Thought Leader

Focus on content transformation to increase visibility and credibility to gain the trust necessary to influence buying decisions.

Increasing the Rate of Customer Technology Adoption

Provide comprehensive onboarding programs, design user-friendly interfaces, and offer continuous support while using case studies, testimonials, and ROI calculators to clearly demonstrate benefits.

Owning the Complete Customer Relationship

Deploy CRM systems, develop direct sales channels, and implement personalized marketing campaigns to strengthen direct relationships with customers with targeted strategies.

Data-Driven Decision Making Across the Entire Supply-Chain

Invest in data warehousing, business intelligence (BI) platforms, and AI-driven analytics tools to optimize production processes and enhance customer experiences based on real-time insights.

Digital Sustainability with Environmental, Social & Governance

Utilize lifecycle analysis, carbon footprint calculators, and sustainable sourcing practices to meet ESG goals, gain customer trust, and meet regulatory requirements.

Achieving Digital Velocity in Manufacturing

Igniting B2B Demand

ClientUltrafabrics
Velocity25%

Increase in daily orders

Project Summary

Icreon transformed Ultrafabrics' digital experience with Sitecore DXP, integrating systems, enhancing UX, and streamlining sample ordering—boosting demand for its luxury fabrics.

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Our Digital Acceleration Model

We use an agile method to help you build new digital solutions at the right direction and speed for your business.

Velocity Priorities

We get a 360 understanding of your business and customers so we can prioritize the right opportunities and overcome roadblocks.

Velocity Plan

We develop the strategy and architecture of the customer experience with a well-rounded plan that gets you there faster.

Velocity Design

We have clear design blueprints that allow us to prototype quickly and get you to market at the speed of business.

Velocity Build

We combine deep engineering skills and software partnerships to deliver enterprise implementations and system integrations so you can scale your business quickly.

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