Sitecore Content Hub | 360-degree Visibility to Content

Every touchpoint matters in the customer journey. With the ever-evolving demand of personalization, content acts as a powerful tool for challenger brands to promote their products and services, attract and retain customers across every channel. The tough part comes with the content management of tons of marketing materials produced every day. As content becomes siloed across the department and systems, marketers find it difficult to locate, update and align it with the brand’s messaging. It becomes challenging for them to plan, map, and control the information flow efficiently. What’s the solution? Sitecore Content Hub is a way to enable the entire marketing department to work in synergy to solve the content crises.

What is Sitecore Content Hub?

Sitecore Content Hub- a tool that provides 360-degree visibility to content- can help marketers to take full control of the entire content lifecycle with seamless integration of all your internal content touchpoints. This unified platform helps marketing teams to streamline the process of content production- planning, authoring, editing, publishing, storage, categorization, distributing, and measuring.

Did you know?

With Sitecore Content Hub, organizations save thousands of man-hours and see 80% reduction in brand asset creation costs.

The term ‘hub’ implies the center of something. Sitecore Content Hub is the center of content and digital assets management. Previously known as Style labs (an enterprise martech company acquired by Sitecore in 2018), Sitecore Content Hub involves a well-integrated suite of tools to facilitate marketing and commerce by replacing content silos with synergy.

5 Key Components of Sitecore Content Hub

Sitecore Content Hub’s powerful integrations allow greater visibility and collaboration across all internal content touchpoints. With a single, unified interface, the hub platform manages all digital assets, maintains brand consistency across business units, plans and streamlines content production, and measures the effectiveness of the campaigns.

Based on the functionalities, Sitecore Content Hub has following 5-components that makes it an integrated solution for content management:

Sitecore Digital Asset Management (DAM)

Sitecore DAM makes storage, management, and distribution of digital media simple and efficient. It helps marketers to manage all digital media files virtually and reduces the time to tag, locate, access and share assets from a centralized repository. DAM leverages Machine Learning to assist online marketing professionals in tagging content. They can preview images, videos, layouts, and different file types in context. Sitecore’s DAM tool reduces compliance related risks by enforcing Digital Rights Management (DRM).

Companies that implemented DAM have seen 66% reduction in content search time.

Sitecore Content Marketing Platform (CMP)

Sitecore CMP tool is responsible for streamlining the content including strategizing, planning, creation, and publication. With CMP, marketing users can efficiently do strategy planning, managing content, and collaborating on content strategy. The tool streamlines the production process by synchronizing many simultaneous task streams of different stakeholders. They can achieve better outcomes with content synchronization and distribution among the target audiences across channels. It enables more visibility into the marketing aspect and gives a sense of governance.

Using CMP, companies are able to reduce thousands of hours of time spent in workflows steps by streamlining content creation and improving visibility.

Sitecore Marketing Resource Management (MRM)

Sitecore MRM enables businesses to manage complex marketing tasks like budgeting and scheduling for various channels. Using out-of-the-box templates, marketing professionals can create effective content campaigns. The platform collaboration tools assist stakeholders (product managers, copywriters, marketers) to achieve targets on time.

Companies cut agency spend in half and achieve the same marketing results using MRM solution.

Sitecore Product Content Management (PCM)

With Sitecore PCM, businesses can keep up with all product-related content for eCommerce and other downstream apps, catalogs, digital signage, etc. Product managers and marketers can work in synergy to create rules for content publication, access, and generate product descriptions, specifications, SKUs. PCM creates connections with all relevant objects.

With Sitecore, organizations see a whopping 75% reduction in marketing overhead in content updating.

Sitecore Web to Print (W2P)

Sitecore W2P component of the Content Hub generates custom printable product sheets. It simplifies the design process and maintains brand image by ensuring all print is complying with brand regulations. It comes with top-class editing features and smart templates that save a huge time of the graphics team.

Organizations have seen 80% reduction in time spent in content publishing and update requests.

How Content Hub is Solving Content Silos

The content marketing process is complicated, especially for enterprise businesses that have to aggregate data and handle heaps of fragmented data.

For example, a world-leader in the welding & manufacturing domain was facing challenges in managing digital assets, collaboration, access & control, and gaps in content workflows. With a shift to the Sitecore Content Hub platform, the organization is now capable of collaboratively creating, managing, publishing, and tracking all forms of content & digital assets. With this Enterprise Content Management System, they have received significant benefits in terms of improved search facility because of a central repository of files with metadata tagging & classification. With content collaboration & management, the organization has achieved better content orchestration and replaced channel-driven silos with synergy-driven relationships. Also, they’ve achieved a great upliftment towards process workflow management and digital rights management.

Sitecore Content Hub is useful in the following ways:

• ContentOps become easier as Content Hub streamlines every aspect of content lifecycle right from strategizing, planning, creating, approving, to management and curation, publication, personalization, and feedback of analytics across all channels.

• Creates and manages content tasks and streamlines process workflows

• Provides a unified platform to support these streamlined processes

• Through full integration with Sitecore XP and Sitecore Commerce, the Content Hub delivers personalized information to social media channels, CMS systems, mobile apps, other eCommerce websites.

• Encourages collaboration among the teams and let them measure the performance of content across channels using Machine Learning tools. It uses reliable data to improve strategies for future content.

Might Helpful: Why Enterprise Content Management Is Your Guide to A Rejuvenated Content Strategy

What Excites Content Marketers About Sitecore Content Hub?

Targeting different personas at every stage of their journey is difficult. This requires a huge amount of content to be created and distributed to a number of different channels. And the continuous streams of content that are being generated from different areas of the organization results in duplicated content and unsynchronized processes.

Related: What is the Future of Personalization in Ecommerce?

Sitecore Content Hub offers a range of capabilities including, setting up of online commerce, omnichannel campaigns integration and content marketing, all in a streamlined and unified ways. This allows digital marketers to deliver enormous content they need to provide personalized experiences at every stage of their journey.

Let’s look at the different usage of Sitecore Content Hub and how it makes the content marketing a lot more effective:

Strategy Planning

Content Strategy planning is done on the basis of channels, topics, persona, campaigns, etc. depending on the different business use case. Using Content Hub, marketing people can put content production & publication on a calendar and monitor their status to make sure that all the required materials are ready on time.

Authoring and Collaboration

Another important step includes content authoring and collaborating. This is to make edits, review, comment, and approve the content. Marketers can create different versions on the platform or copy them from sources. Moreover, they can share different file types among the stakeholders, and get a preview in the browser, and edit, approve the content.

Publication

All the stakeholders can get the access of created content within the platform. They can publish the content across different channels automatically or after making edits and other customizations.

Management

To make sure authored content is relevant, the Content Hub allows marketers to add value by making changes wherever required. With the help of editorial tools, they can manage versions, add metadata tagging, apply personalization rules, and add new data. In addition to this, marketers can perform content classification by applying parameters and filters for enhanced searching.

Analytics

Content Hub’s Smart Analytics enables users to analyze the success of content across different channels, visualize performance in dashboards.

The Bottom Line – A simple and sophisticated Solution to your Content Management Woes

With increased personalization trends, content management is the top priority for organizations undergoing digital transformation. A fully-fledged enterprise content management system like Sitecore Content Hub is a failsafe way to deal with complex content needs. The platform brings together a set of high performing tools including digital asset management, marketing resource management, and product content management in a single, unified interface with collaborative access, facilitating the entire marketing department to work collaboratively.

Still working in content silos! At Icreon, we’re ready to build your Content Hub to solve your content crises. Let’s discuss your business case.