Icreon and Grand Casinos Win Sitecore Experience Award 2024 for Best Experience Transformation

New York, NY, October 3, 2024 Icreon and Grand Casinos Mille Lacs Corporate Ventures are excited to announce their joint recognition as winners of the 2024 Sitecore Experience Award (SEA) in the Best Experience Transformation category. The award highlights Icreon’s role in reimagining Grand Casino Mille Lacs and Hinckley’ digital experience, using Sitecore's technology to deliver a seamless, personalized, and engaging experience for guests while optimizing internal operations.

Grand Casinos sought to enhance its outdated digital experiences to modern and advanced web experiences, player management, and content delivery systems across gaming, dining, events, and hospitality, resulting in accelerated growth. Sitecore’s robust platform allowed Icreon to fully overhaul the customer experience, optimizing touchpoints across the customer journey and transforming omnichannel engagement.

"Each Sitecore Experience Award category winner is creating world-class digital customer experiences," - - Kathie Johnson, Chief Marketing Officer at Sitecore. "The marketing, brand, and developer teams behind these business-impacting strategies are delivering relevant content faster and driving meaningful interactions with customers on the digital platforms that matter most. We're delighted to shine a spotlight on their successes and to congratulate all of them, along with their partners."

SEA 2024 have chosen the winners from a list of 50 finalist showcasing their work in Sitecore digital experience transformation. These awards have been given to the brands and partners who have proven themselves in the realm of Sitecore utilization to leave a significant and measurable impact in terms of user experiences.

This win further solidifies Icreon's reputation as a trusted partner in digital innovation, empowering businesses to evolve and meet the demands of today’s fast-paced digital landscape.

Ultimate award winners will be announced Sitecore Symposium 2024, event taking place October 15-18 in Nashville.

To learn more about Grand Casinos Mille Lacs & Hinckley's digital transformation journey and the impact of this award-winning project, read the full case study and watch the interview with key leaders from Mille Lacs Corporate Ventures- https://www.icreon.com/en/clients/mlcv.