Icreon helped Slumberland enhance their digital presence and customer experience with Salesforce Commerce Cloud optimizations, resulting in seamless online to in-store integration and increased conversion rates.
Key Takeaways
Direction
Speed
Velocity
The Challenge
Slumberland Furniture faced significant hurdles with their previous digital partner, encountering delays and subpar deliverables. The transition to the Salesforce Commerce Cloud platform amplified the need for a dependable development partner to guarantee stability and continuous improvements to their online presence. Their primary objectives included increasing conversion rates, enhancing customer experience, and maintaining seamless integration between their online and physical stores.
The challenge was unmistakable: maintaining relevance and competitiveness in a constantly evolving marketplace. By focusing on an improved digital strategy, Slumberland aimed to offer a cohesive and satisfying customer experience, ensuring they stayed ahead in the game.
"With Icreon, it’s about speed and collaboration—listening to our ideas, offering solutions, and delivering impressive results, making them a partner we highly recommend."
Douglas Holmgren, VP - IT and Commerce at Slumberland Furniture
Our Solution
Slumberland teamed up with Icreon to address their digital challenges and take their ecommerce capabilities one step further. Their commitment to quality and speed ensured that enhancements and optimizations were swiftly executed while maintaining the stability of the Salesforce Commerce Cloud platform.
Direction
Icreon developed a comprehensive digital strategy and roadmap customized for Slumberland Furniture’s unique needs. This roadmap served as a guide, outlining specific areas for optimization and defining clear milestones for the eCommerce journey. From strategizing seamless integrations to aligning online and in-store experiences, every step was planned meticulously to deliver results without disrupting the existing platform stability.
Speed
The Icreon team worked on designing user interface (UI) and user experience (UX) to deliver an intuitive and engaging online shopping journey. With an efficient migration to Salesforce Commerce Cloud, the team ensured platform stability, ongoing improvements, and optimized eCommerce functionalities—all accomplished at an impressive pace, driving increased conversion rates and unifying online and in-store experiences.
Velocity
Optimizing the Salesforce Commerce Cloud platform boosted conversion rates and improved product discoverability. Agile two-week sprints enabled swift changes and enhanced site functionality, creating a smoother customer journey. Icreon’s proactive approach, strong communication, and innovative solutions supported Slumberland’s growth, ensuring they remained competitive while delivering a superior shopping experience.
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