Explore how a leading player association adopted a mobile-first approach to transform player engagement, delivering personalized updates and union resources across devices.
Icreon partnered with Major League Baseball Players to create a compelling, data-driven mobile app that transformed how players access union resources and receive personalized updates on the go.
Key Takeaways
Direction
Speed
Velocity
The Challenge
The MLBPA was created to protect and advance the rights of the players through the collective bargaining process. Every day, important union-related resources are needed by players and information needs to be pushed their way by the MLBPA.
In an increasingly mobile world, individuals use tablets and smartphones on a daily basis, constantly connecting to their latest feeds. As a result, the prime directive was to build compelling smartphone and tablet apps that communicate personalized messages. To accommodate device preferences, the client needed to support multiple operating systems from iOS to Android and Windows Phone.
Our Solution
Icreon partnered with MLBPA to build a mobile-first, cross-platform app tailored to players' needs. By leveraging native code for optimal performance, the app enables seamless access to schedules, rights, and updates. Agile development ensured timely delivery and a smooth, engaging user experience.
Direction
To address the challenge of providing timely and personalized resources to MLB players, Icreon conducted a comprehensive analysis of player needs and device preferences- from retrieving the latest information, to looking up team schedules, to bookmarking specific players’ rights. This led to prioritizing a mobile-first, cross-platform communication strategy, which would be an all-in-one digital resource center for players.
Speed
To ensure optimal app performance, the design phase emphasized native code over hybrid solutions. This approach reduced complexity and enhanced speed and usability across different operating systems. The design also prioritized intuitive navigation for seamless access to essential features.
Using an agile methodology, the team delivered multiple apps to support various OS platforms. Regular iterations allowed for testing and refinement, ensuring the final product met the highest standards of performance and usability.
Velocity
By prioritizing native app development, the solution ensured smooth user experiences across devices, empowering the player association to efficiently broadcast personalized messages and enhance player engagement.
The Results
Icreon's solution significantly transformed how MLBPA communicated and interacted with players. For the first time in 20 years, the Association had access to data in a consolidated view. With a cross-native app development approach, MLBPA users can now easily broadcast messages to players across different platforms such as tablets, mobile phones, etc. This led to improved engagement and communication, ensuring players had easy access to the latest information, team schedules, and specific rights, all through their preferred devices.
Notably, these mobile applications marked a significant step forward in MLBPA's digital evolution, enabling them to meet players' expectations in an increasingly mobile world. By leveraging technology, MLBPA could enhance their services, reinforce their commitment to players' welfare, and effectively advance the rights of the players.