Lubrizol | Icreon

Discover how Lubrizol transformed their fragmented digital ecosystem into a single, future-proof website, improving user experience, lead generation, and overall efficiency.

Soaring High with a Unified Lubrizol Experience

Experience Transformation Manufacturing

Lubrizol header- chemical pipelines factory

Icreon partnered with Lubrizol to consolidate their multiple websites into a single, high-performing digital platform.With a modern design, robust SEO, and headless content strategy, Lubrizol enhanced visibility, user engagement, and streamlined content management.

Key Takeaways

Direction

Icreon conducted an extensive discovery and market analysis to align Lubrizol’s digital presence with their evolving business goals.

Speed

By leveraging a headless approach, Icreon delivered a high-performance, API-driven website that ensures scalability, security, and compliance.

Velocity

The new platform streamlined content management, improved SEO, enhanced user journeys, and increased Lubrizol’s lead generation capabilities, ensuring long-term digital success.

Lubrizol-laptop screen-showing lubrizol website

Lubrizol-mobile screen-showing lubrizol resource library

Lubrizol-ipad screen-showing lubrizol website

The Challenge

Lubrizol, a global leader in specialty chemicals, faced digital fragmentation with multiple websites serving different purposes. To modernize their online presence, the company sought to consolidate their digital ecosystem into a single, high-performing website—One Lubrizol. The key challenges included a fragmented digital presence across multiple websites, the need for a modern design that caters to evolving customer needs, an outdated SEO and content strategy that required revamping, enhancing reach, visibility, and lead generation, and ensuring strict compliance adherence across global markets.

Our Solution

Lubrizol partnered with Icreon to create a unified digital experience. Through an in-depth strategy and discovery phase, Icreon conducted an application audit, stakeholder interviews, market research, and persona development to define user journeys. The implementation phase involved a complete website revamp, leveraging modern headless capabilities.

Direction

Icreon developed a comprehensive roadmap for Lubrizol’s digital transformation. The team conducted an in-depth content audit and formulated a robust content strategy to align with Lubrizol’s goals. By analyzing market trends, competitor benchmarks, and user behavior insights, Icreon ensured that the new digital ecosystem would address customer needs and business objectives effectively.

Speed

A seamless, API-driven architecture was implemented to enhance flexibility and optimize performance. Built with a headless approach using Next.js, the UI was designed for intuitive navigation and user-centric experiences, ensuring accessibility and ease of use for diverse stakeholders.

The new Sitecore-powered website empowers content teams with streamlined content management, enabling effortless updates while delivering a fast, responsive digital experience for end users.

Velocity

By streamlining content management, enhancing SEO strategies, and improving performance, the new website empowered Lubrizol’s teams with greater control, visibility, and efficiency in digital operations.

Platforms

Our Platforms

Sitecore

Sitecore enabled Lubrizol with a unified, API-driven digital experience, streamlining content management, enhancing performance, and ensuring scalability.

The Results

Icreon’s digital transformation efforts for Lubrizol resulted in a unified, future-ready website that improves user experience and engagement, enhanced lead generation and greater visibility in search rankings, streamlined content management for internal teams.

Additionally, the new platform ensures compliance adherence across all regions and business units. With Icreon’s expertise, Lubrizol successfully redefined their digital presence, ensuring a seamless experience for global audiences and long-term digital growth.