hk-internationals
Discover how a kitchen equipment manufacturer streamlined their end-user experiences through omnichannel retailing.
Transformation Global Operations with Omnichannel Solutions
Kitchen

Icreon transformed H+K International's operations, enhancing customer experience and optimizing order management. This modernization initiative led to a significant boost in sales while simultaneously reducing operating costs.

Key Takeaways

Direction

Icreon team developed a roadmap to modernize the outdated ERP system with the latest tech stack while scaling the capacities of underlying backend system for efficient operations and a multilingual storefront.

Speed

Icreon implemented new technology upgrades, migrated massive databases, and developed a web-based enterprise solution with custom automations to enable faster order processing.

Velocity

The solution delivered helped H+K International to reduce manual processes, improved order accuracy, increased online orders, reduced operational costs, and a significant increase in incremental revenue.
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The Challenge

H+K International had an outdated ordering process that was slowing their ability to grow. Despite having online ordering available, their outdated online ordering experience and legacy ERP system was causing the majority of their clients to make orders over the phone. The company decided to enhance their online ordering process and overall digital experience to encourage customers to make online orders. After a competitive RFP, Icreon emerged as their digital partner.

Our Solution

Icreon partnered with H+K to modernize their ERP system and migrate vast product data, improving backend operations. They developed a web-based enterprise solution for managing clients, products, inventory, and orders. Icreon also created a multilingual digital storefront, integrated reporting tools, and implemented custom automations for faster, more accurate order processing. Machine learning and personalized features boosted user experience and sales through recurring orders and easier reordering.

Direction

Icreon devised a strategic roadmap to modernize H+K's technology infrastructure. This included upgrading ERP systems, migrating databases, and developing a scalable web solution to enhance operational efficiency and drive business growth.

Speed

Custom automation was introduced for freight management and recurring order triggers to streamline the customer journey and increase sales. Icreon implemented a scalable ERP system and launched a multilingual online storefront across 9 regions, enabling them to extend and respond to the increased demand.  The digital storefront was equipped with a comprehensive reporting engine, offering H+K better insights into their products and client behavior. 

Velocity

With the implementation of the right set of digital tools and custom automation, Icreon helped the company in areas like freight management, enabling them to process orders faster, with less steps, and an improved accuracy of orders delivery.  Icreon enabled H+K’s transition to multiple payment solutions and introduced recurring orders, that triggered personalized messaging making it easier for clients to reorder and increased sales.

The Results

Icreon transformed H+K International's outdated ERP system and built an online storefront to improve the ordering process and drive a significant increase in online orders. With enhanced user-friendliness and a streamlined digital experience, customers now prefer online orders which results in reduced operating costs and a significant increase in incremental revenue.

Boosting CX & Sales

1 click order

Enabled one-click ordering for seamless client reordering, boosting customer satisfaction and sales.

Global reach

9 language storefronts

Launched a multilingual storefront to expand global reach and enhance digital customer experiences.

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