Global Brokerage Leader Accelerates Insurance Excellence with 60% Faster Market Launches.
Discover how Acrisure embarked on a digital transformation journey to expand their footprint and enter new markets.
Key Takeaways
Direction
Speed
Velocity
The Challenge
Acrisure has grown its revenue from $38 million to over $3.5 billion in just eight years, driven by rapid acquisitions and expansion across verticals to better serve its clients. Despite this impressive growth, their digital presence struggled to keep pace, failing to reflect the sophistication of their brand or meet the evolving expectations of a dynamic user experience.
The company required a comprehensive digital transformation to position itself as a premium fintech partner with a distinguished suite of insurance services. Icreon partnered with Acrisure to develop a modern, cutting-edge digital platform that elevated their online brand experience and opened new opportunities for client engagement and sales growth.
"We were very impressed by the breadth and depth of the Icreon's experience and industry expertise throughout the launch process. Thanks to everyone for the teamwork and support, especially considering the time constraints and intensity of the project."
Sozon C. Vatikiotis, Chief Operating Officer
Our Solution
Icreon overhauled Acrisure’s website by migrating from WordPress to Sitecore, customizing components for seamless content creation, enhancing UX with parallax design, advanced forms integration, Partner Finder, and embeddable maps—delivering an engaging, user-friendly experience.
Direction
The Icreon team worked on understanding the functional specifications of the brand website to deliver the appropriate solutions. While moving data from open-source WordPress to Sitecore, Icreon made sure that every component built was designed to capture and display all the key data points important to Acrisure. Each component is user-friendly in terms of content alignment and content creation. Icreon organized its efforts into four practical phases: website strategy, information architecture, content strategy + design, and development.
Speed
Through extensive interviews with Acrisure's key team members, Icreon understood that they required a complete website overhaul, and hence the team worked on leveraging the capabilities that Sitecore has to offer. Leveraging Sitecore, the team customized themes and templates to deliver an engaging, user-friendly experience that effectively highlighted Acrisure's value. The seamless migration from WordPress to Sitecore XM Cloud ensured data integrity and scalability, while advanced backend functionalities supported dynamic content creation, complex forms, and seamless integrations, empowering Acrisure with a robust digital platform tailored to its needs.
Velocity
Icreon transformed Acrisure's digital customer experience with enhanced interactivity, visual storytelling, and seamless functionality. By streamlining marketing operations, enabling change management, and improving their CMS, Acrisure experienced a 70% faster time-to-market, a 100% increase in page speed, and doubled SEO performance—solidifying Acrisure's cohesive digital presence and driving business growth through impactful branding and operational excellence.
Platforms
Our Platforms
Sitecore
The Results
Icreon's contribution to Acrisure's digital customer experience transformation delivered a digital experience that captivated users with its enhanced interactivity and improved visual storytelling. The website seamlessly integrated multiple impressive functionalities, all made possible by Icreon's expertise.
From efficient content management to an enhanced martech ops model and enabled change management, Acrisure benefited from a confluence of powerful tools. This holistic approach elevated Acrisure's branding efforts, ensuring a cohesive and impactful digital presence while simultaneously driving the operationalization of the business and focusing on key performance indicators (KPIs) for continual improvement.
The web architecture streamlined marketing operations, coupled with a better content management system (CMS), unlocked the full potential of personalization for Acrisure. This comprehensive approach facilitated dynamic and tailored user experiences, leading to increased engagement, conversions and business growth.