Discover how a North American cosmetics leader reduced inefficiencies by consolidating its marketing operations under a single team, enhancing campaign effectiveness and boosting productivity.
A leading cosmetics manufacturer based in North America, with a wide span of services, was facing difficulty in handling its operations across multiple agencies. There was no centralized platform where the manufacturer could connect and communicate across different teams managing operational as well as sales activities.
Learn how Icreon partnered with the client to achieve a centralized marketing platform built over Salesforce that helps them connect with all the teams at a single place and perform day-to-day activities.
The cosmetics manufacturer faced significant challenges due to its reliance on multiple agencies for handling various marketing activities, including email and SMS campaigns, audience management, and analytics. This multi-agency approach led to disconnected teams, communication delays, and inefficiencies, particularly when approvals were required across different teams. The lack of coordination often slowed down the workstream, impacting the timeliness and effectiveness of marketing campaigns. The client needed a unified solution to streamline their marketing operations and improve overall efficiency.
Icreon streamlined campaign management by consolidating all marketing activities under a single team. This approach eliminated delays caused by multiple teams, offering expert support and best practice. By managing execution in-house, Icreon reduced coordination issues, allowing the client to focus on campaign planning and significantly improved workflow efficiency.
Icreon implemented a centralized platform that integrated multiple agencies, ensuring seamless coordination and communication between teams. This solution streamlined the approval process and managed the entire marketing lifecycle—from design and planning to execution and analysis—providing the client with a cohesive and efficient approach to their marketing activities.
Icreon offered dedicated support with a project manager as the primary point of contact for the client. Our expert team, with extensive industry experience, provided comprehensive solutions for the marketing platform, ensuring seamless support and maintenance. This allowed the client to focus on core business activities while we handled the technical aspects.
By streamlining its marketing operations through one-stop solution, the cosmetics manufacturer significantly reduced delays, improved campaign coordination, and enhanced overall marketing effectiveness. This consolidation led to a more efficient use of resources, allowing the client to achieve better results with fewer complications, ultimately driving improved business outcomes.
