Overview

B2B Global Chemical Company Achieves Productivity Boost with Salesforce and Automation

A leading B2B global specialty chemical company providing high quality products and services to various other disinfecting, sanitizing and emulsion polymerization industries, needed support in streamlining and organizing their partner on-boarding process. The company was using traditional ways like emails, spreadsheets and word files to manage data for onboarding and renewal process for their partners and customers. Data was scattered and disintegrated leading to duplication and communication gaps.


Learn how Icreon partnered with the organization to overcome the hurdles of siloed data, manual workflows, etc., with successful Salesforce Cloud migration.

The Challenge

Data Silos Hampering Business Growth and Scalability

As a fast-growing specialty chemical company, they needed to innovate and scale to meet the changing needs of their customers and partners across the globe. But traditional systems and applications like use of spreadsheets, emails, MS Word to manage data flow among various channels meant the company did not have the complete view of its on-boarding architecture (process) to realize its digital transformation and growth goals. They had all their data stored in silos across various departments creating inconsistent information across the organization.

 

The company’s leadership recognized that it needed a partner who could help it integrate its core systems to unlock a 360-degree view of its member channels. It also needed a more strategic approach to achieving its long-term objectives. The company turned to Salesforce and took services of Icreon as a trusted Salesforce partner for its digital transformation.

The Result

30% Productivity Boost Achieved Through Salesforce Integration

Adopting the Salesforce Platform led to a 30% increase in productivity through data integration and unification. The platform enabled enhanced collaboration among employees, partners, and customers via automation.

 

This transformation not only increased overall efficiency but also enhanced the stakeholder experience. Icreon played a key role in automating daily tasks and guiding the client through their digital transformation journey.

Streamline Data, Improve Collaboration, and Drive Efficiency with Salesforce