NRF 2024 Interview: How AI is Transforming the Way We Work

AI is transforming retail by enabling faster content creation, responding to customer demands, and enhancing the customer experience. In a video, the CEO of Amplience and the head of strategy at Icreon share insights on how they use AI to transform how they work and empower their customers, using the MACH Alliance principles to simplify integration and ensure consistency and quality across channels and languages.

This is the fourth video in a four-part series; watch the entire series here:

• Part 1 - How to Leverage Composable Commerce for Better Customer Experience. Watch Here. 
• Part 2 - How to Achieve Composable Commerce with Amplience and Icreon. Watch Here. 
• Part 3 - How AI can help you create more content faster and better for your retail business. Watch Here.