Key Highlights from Sitecore Symposium 2024

A Quick Recap of Day 1 and Day 2 from the Symposium (Covering 15-18th Oct events)

Day 1 of the Sitecore Symposium kicked off with a major announcement from CEO Dave O’Flanagan and CPO Roger Connolly: the launch of Sitecore Stream. This new add-on for Sitecore DXP is a game-changer for marketers, designed to reimagine the entire content lifecycle with an AI-first approach. Sitecore Stream empowers brands to enhance their content experience, creating intelligence at every stage—be it brand, campaign, or marketing intelligence—while staying aligned with their core objectives. This innovation marks a significant step towards an intelligent, composable DXP built specifically for marketers. Other highlights of the day included hands-on workshops for developers, theater sessions, customer showcases, and interesting sessions on Sitecore updates.

Related: Day 1 Recap - Sitecore Symposium 2024

Day 2 at Sitecore Symposium has been remarkable for Icreon, as Acrisure and MLCV Grand Casinos, were rewarded with prestigious Sitecore Experience Awards. Icreon proudly took the stage to showcase the digital transformation success stories of these two award-winning organizations. Both partnered with Icreon to leverage Sitecore's XM Cloud suite, achieving transformative outcomes that redefined their digital strategies. Another notable sight of day 2 was the MVP Red Jacket award which would be given to individuals for their exceptional contributions

At booth 1123, Icreon hosted an engaging event for Sitecore Symposium attendees. Visitors who participated in the games were rewarded with exciting prizes, while also connecting with Icreon’s experts to learn about the latest innovations.

Related: Day 2 Recap – Sitecore Symposium 2024

Icreon, along with other global brands, marketers, technologists, and digital visionaries, got a chance to witness this transformative event, which included inspiring guest keynotes from Erik Qualman (Forbes’ top 20 influencers) and Katie Ledecky (fourteen-time Olympic medalist in swimming)

Day 3 at the Sitecore Symposium

A Fireside Chat with Brendan Hunt

Day 3 kicked off with a fireside chat with Brendan Hunt, an Emmy Award-winning actor and Screenwriter. Well-known for his ‘Ted Lasso’ show, Brendan brought a lot of humor and inspiration to the audience while indulging them in his talks about soccer.

Exciting Product Previews by Sitecore Expertise

All previous days were filled with excitement and new announcements from Sitecore. However, the third day at the Symposium also got exciting as CPO Roger Connolly and four other product leaders came together on the stage to give a first look at some capabilities in development. This session was insightful and encouraging for all the developers and marketers who are always up for innovation.

Major product previews

• AI-assistance (semantic search) in Content Hub via Sitecore Stream
• Generative Insights in CDP search & Personalize
• Sustainable Sitecore OrderCloud
• Co-pilot & Sitecore XM Cloud

Inspiring General Sessions that Attracted Symposium Attendees

5 myths of hybrid-headless CMS: Chris Purcell, Senior Product Marketing Manager at Sitecore, took a deeper dig at hybrid-headless CMS as a composable future. This session was quite informative as it busted the 5 most common myths and provided clarity on custom frontends and headless systems.

Sitecore XP renaissance: Led by Alex Doroshenko, Developer, Sitecore, this session focused on effectively utilizing Sitecore XP. As new releases rolled out, the audience was educated on different ways and strategies to build projects more efficiently.

Sitecore: Maximize your Content Hub implementation: Led by Senior Product Manager Ece Erkol, this session explored practical strategies and best practices for optimizing Sitecore's Content Hub. All the attendees learned different ways to leverage Content Hub features for improved content management and streamlined workflows, empowering them to implement these strategies in their own work.

Disrupting the experience with generative AI: Mo Cherif, Senior Director of Generative AI at Sitecore, took the lead and presented the untapped potential of generative AI. The session explored how AI innovations can revolutionize digital experiences, offering new ways to create and engage with content.

XM Cloud Experience and AI: Led by Liz Nelson, Senior Director, Product | XM Cloud, Sitecore, this session highlighted how AI plans are booming for XM Cloud through a product demo. All the attendees got a sneak peek into the future of XM Cloud, focusing on AI-driven capabilities and cutting-edge content management solutions.

Symposium 2024: An Unforgettable Experience for Icreon

The four-day long Sitecore Symposium was a thrilling event, filled with excitement and energy. Icreon team had a fantastic time, meeting with subject matter experts, presenting custom success stories and sharing knowledge with attendees on different topics. Our team's hard work and vision were rewarded with 2 prestigious wins, a testament to the expertise of our Sitecore professionals. The event was an exhilarating opportunity to witness transformative innovations, gain knowledge from industry experts, and draw inspiration from real-world heroes and their success stories.

In summary, this year's sessions highlighted exciting emerging trends and technologies for both developers and marketers. Reach out to Icreon’s experts for a tech consultation on latest Sitecore innovations.