Digital Strategy & Roadmap
We crafted a comprehensive digital strategy tailored to the music college's unique needs. This roadmap guided the entire transformation process, ensuring timely and effective optimizations across all digital touchpoints.
Overview
A Leading Music Institution Enhances Digital Communication
A prestigious music college in North America, known for its diverse and interdisciplinary curriculum, faced challenges in adapting to the fast-evolving digital landscape. With a rich history and a commitment to excellence, the college aimed to improve its engagement with students, alumni, and stakeholders through effective digital communication.
Discover how Icreon solved their digital communication challenges and optimized its CRM and email marketing capabilities.
The Challenge
Navigating Complex Data and Enhancing Email Deliverability
The music college faced significant hurdles with its previous digital platform, Marketo, which struggled to manage large and complex datasets required for targeted email campaigns. Additionally, low email deliverability rates hampered their communication efforts. Transitioning to Salesforce Marketing Cloud really underscored the need for a reliable partner who could ensure stability, boost email performance, and seamlessly integrate their CRM with email marketing.
They wanted to future-proof their operations, allowing anyone on the team easy access to HTML/CSS for emails or landing pages—something that was quite a hassle with Marketo. The main goals were clear: increase engagement, enhance the customer experience, and keep a cohesive digital strategy.
Our Approach
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Digital Experience Transformation
Enhancing the digital experience was central to our approach. The focus was on improving the user interface (UI) and user experience (UX) of the college's digital platforms, ensuring an intuitive and engaging online environment for students and stakeholders.
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Salesforce CRM and Marketing Cloud Integration
We seamlessly integrated Salesforce CRM with Marketing Cloud, ensuring system stability and continuous enhancements. This led to increased engagement rates and a more cohesive digital strategy, effectively connecting online and offline experiences.
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Personalized Email Campaigns
To boost personalization, we leveraged Amp Script to add dynamic content, creating tailored messaging that resonated with recipients and improved engagement. Additionally, our developers streamlined the subscription page and preferences management using the cloud page for an intuitive user experience.
The Result
Enhanced Engagement and Email Deliverability
The collaboration between the music college and Icreon yielded impressive results. The college achieved significant improvements in email performance, including higher open and click rates, which translated to better engagement. By optimizing the digital strategy and ensuring seamless integration, Icreon helped the college deliver personalized and effective communication, strengthening their relationship with their audience and supporting strategic growth in a competitive market.
