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| India Art Mart is one of the few virtual businesses
that has been successful since its very inception. The client
in this case was an art collector and she contacted Icreon for
a long-term development strategy for her online business. The
client was very conscious of spending on the Internet and hence
a very cautious approach was adopted. A client since early 2000, the site has gone through several upgrades. |
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| The main challenge to develop the scalable
and robust solution; a shoestring budget also meant that
our options were limited. The fact that almost all of India Art
Mart's clients were from the International market meant that the
site had to be carefully planned … since the client did not
want a payment gateway (credit card acceptance) to start with
we had to plan a presentation that would push the buyer to take
the extra initiative of sending across a bank draft. |
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Icreon decided to start with a dynamic site
Icreon decided to move for a dynamic site from static site in order to provide
smooth and proper updation of site. To categorize their huge collection
properly we developed n-level deep categorization solution, which
helps to create as many as required sub categories under the main category.
Visitors can search painting category-wise and can mail their
order after choosing the painting that suits best to their wall
using the color palette.
Icreon developed password protected front end to update
data and other information of site. The secure information was
stored using one-way encryption method. |
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| To move to dynamic site we use PHP as presentation
layer and MySQL as database. PHP has a built-in support
for MySQL that helps to increase the speed and efficiency of the
solution, that was the reason for Icreon's deciding to use that combination.
To store secure information one-way encryption of PHP was used
using MD5 hash calculation. |
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"When I first
approached Icreon to redesign my art site www.indiaartmart.com,
I was
struck not only by their knowledge of the Internet and their
technical capabilities, but also by their enthusiasm for
new ideas. They worked hard to come up with various options,
always making changes eagerly and always contributing their
own innovative ideas. In the end they produced a truly good
looking site that is easy to navigate and very easy on the
eye. Since then our relationship has grown and we now work
as partners. Icreon's team is poised to do even greater
things in the future and I am glad we have joined hands
at an early
stage."
Almona Bhatia
India Art Mart |
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